OTT in a changing market

Understanding consumer expectation, the team at CZ Electronics is continually adapting product lines to stay ahead by manufacturing the latest over-the-top applications (OTT) for local markets.

From OTT apps for mobile and connected TV’s, these products had turned television into one of the most influential mediums for brands to build awareness. The ability to stream content without a cable box combines the reach and power of traditional pay-TV with the scale and flexibility of the internet. This is creating unstoppable opportunities for global content creators, distributors and brands.

While 70% of consumers have at least one major OTT subscription such as Netflix or Amazon Prime Video, CZ Electronics is ideally positioned to consistently adapt its product ranges to fulfil increasing content demands.

Today, many small and medium-sized businesses launch OTT apps across a domain which used to belong to only mega companies. However, with the Internet of Things (IoT), everyone can take advantage of 4IR with the right team.

With traditional pay-TV in free-fall and the rise of OTT options, the time is ideal for brands to connect with their audiences by subscription video-on-demand (SVOD) services. As consumers cut the cord with cable, they are also shifting from one OTT app or service to find their perfect fit. Digital platforms had become the face of 4IR and electronics manufacturers had risen to the top of the structure as providers of 4IR-enabled products.

To thrive, companies need to think holistically about their brands and lead with innovation. The product ranges offered by CZ Electronics had been created especially for the local market, enabling consumers to easily download content with its OTT branded devices anytime and anywhere. The company’s products had become valuable and trusted assets along the road of futuristic expectation and design.

Our philosophy of in-house with room for growth had ensured brand increase in a highly competitive industry. With its enviable history of component and product manufacture, we had become the partner of choice for the manufacture of electronics and with our team and synergy will continue to bring tomorrow home to South Africans.

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